Why you have to start small before you go big

Most women and purpose-driven founders struggle between two poles:

a. following their inner knowing of what wants to be created for the world (e.g. being a steward of impact), and

b. responding to environmental/market cues to build the appropriate product and business model.

How much do you stretch and compromise? That always seems to be the question.

I learned the hard way that that the "feminine energy" piece - listening deeply to my own vision first - is necessary in order to keep sane inside an ecosystem that's all too ready to dispense "advice."

AND, THEN that if you're serious about shifting systems and industries, the hard truth is that you will have to shift and mold it according to what people will accept right now.

Late-stage capitalism is often incompatible with the purest form of impact/transformation, and you have to start with something smaller, more digestable, more immediately monetizable.

But hold on to your larger vision of systems change for the next 10-15 years.